Develop Spaces & Brands

Our Role

We combine location logic with brand requirements.

A strong brand does not automatically succeed at a highway location. Footfall, wayfinding, visibility, staff, opening hours, supply, technical requirements, and guest expectations must all work together.

Scharifi therefore does not develop spaces in isolation, but based on ongoing operations. We assess which use suits which location, which brand standards must be met, and how gastronomy, shops, fueling, service, and advertising can complement each other effectively.

Properly Classify Brand Spaces

Not every brand suits every space. Key factors are footfall, target group, length of stay, visibility, pathways, staffing needs, and the existing site structure.

Translate Standards into Operations

Franchise and brand standards must function in daily operations: concerning goods, technology, personnel, hygiene, opening hours, training, reporting, and quality assurance.

Utilize Footfall Economically

A good space is not just occupied; it contributes to the location. We consider how offerings guide guests, supplement revenues, and strengthen the overall location.

From Practice

A space must function within the location.

Whether it’s a burger, coffee, snack, sanitary area, shop shelf, or advertising space: every use is related to the entire location. A brand needs visibility, clear processes, and an environment that can support its standards. That’s why we think about spaces not just in terms of design, but also operationally and economically.

Approach